I attended the world’s largest marketing webinar yesterday, along with 30,000 of my closest friends. The webinar was “The Science of Social Media” with Hubspot’s Dan Zarrella. It was, in a word, informative.


I love lists. Lists are one of the best ways to get things done, to survey a project, to get organized, or go grocery shopping for your lady (“Honey, what aisle are the fermented bean sprouts in again?”) Plain and simple: Lists rule.
Free Ebook: The Top 10 Mistakes I Made in Social Media

It’s not every day you find someone who’s willing to admit their mistakes, much less have you prosper because of them.

But that’s exactly what I want you to do. I want you to get ahead because of the mistakes I’ve made. Specifically with social media. That’s why I’m thrilled to announce my first ebook, “The Top 10 Mistakes I Made in Social Media”. And I want to give it to you. For free.
Setting Up Your Personal Social Media Strategy

What is your social media process? I’m letting the cat out of the bag. I want to share with you what my social media routine looks like on a day-to-day basis.

I'll come out when I want to.

To be clear, I have a work flow and a personal flow. Today I’ll be letting you in a bit to my personal social media productivity habits. This is how I get things done and make sure that I’m moving things in the right direction.

What Every Senior Pastor Ought to Know About Church Websites


Your church website is the new front door to your worshiping community. As Anne Rudig, Episcopal Church Director of Communication, puts it, “If a church can’t be googled, it doesn’t exist.” Increasingly, people are finding their way into the pews and programs of your church by first “kicking the tires” online. If your website doesn’t make the cut, people won’t go. It’s that simple.

Do the Opposite of What the Social Media Experts Say

I seriously want to try this some time. For an indeterminate length of time, I want to do the exact opposite of what the “social media experts” tell us to do.

Things like:
·         Post blog posts at 2am when everyone else is asleep.
·         Tweet about what I have for every meal for an entire month.
·         Spend an entire day posting status updates comprised of nothing but Tupac lyrics.
·         Make videos like this.
·         Make Pinterest boards documenting the various stages of paint drying.
·         Make a Twitter account that does nothing but retweet Chuck Grassley tweets.
·         Never put pictures in your blog posts.
·         Tweet endlessly about your own material.
·         Never publicize your content.

Social Media Are About Sharing Content, Not Conversation


Let this quote hang in your head for a second.

Engagement is not a metric that anyone understands and even when used it rarely drives the action … on the website. Why? Because it is not really a metric, it is an excuse.

Read it again. Slowly. Especially the part about engagement being an excuse. That’s my favorite.
Engagement Isn’t a Metric, It’s An Excuse