Leadership

When your communications budget is slim to none…


http://lessclutterlessnoise.wordpress.com/2011/11/23/when-your-communications-budget-is-slim-to-none/

If a church’s communications are currently limited to a weekly bulletin and monthly newsletter, what advice would you give for maximizing the impact of the media they can currently afford?
A small budget is NOT a hurdle to progress. It does NOT prevent you from wowing your guests and it does NOT restrict you from adding value. Whether you have a church of ten or a church of 10,000, there are things you can do right now to improve your church communications with no money.

CEOs Are Finally Warming Up to Social Media [STUDY]

http://mashable.com/2012/05/24/ibm-ceo-social-media/




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The Internet Ministry Framework
Key principles for online success.

David T. Bourgeois
The Internet is the greatest communication tool ever created by man. Many think its impact will one day be seen as greater than that of Gutenberg's printing press. As Christ-followers who seek to love God, love others, and spread the gospel, we must understand how to use this tool to its fullest capacity.

your average pastor

Thursday, October 13, 2011
Where is the Social Media Gap for the Church?
My tradition has a language problem.
When I surveyed (non-scientific) sister congregations (Mainline/Oldline Protestant) in the Pacific Northwest, I discovered at social media use was often spotty, lacking intention or strategy. What gives?


6 Ways to Measure Your Social Media Result
Your Guide to the Social Media Jungle
How much time are you spending on social media? Can you tell if it’s helping sales?Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.




Killing the Sacred Cows of Communication

http://www.sundaymag.tv/issue3/sacred-cows-of-communication/

Every church, whether they care to admit it or not, has sacred cows when it comes to how they communicate. These cows may come in different shapes and sizes, but I’ve observed a few key ones in churches over the past few years. While I’m not exactly calling you to kill all of these, I am asking you to think critically through why you do certain things when it comes to communication and challenge you to look at them and how you do them differently.



http://archive.episcopalchurch.org/79425_130316_ENG_HTM.htm

Clergy must navigate traditional boundaries in new social media world

Developing policies is a challenge, observers say

[Episcopal News Service] When the Episcopal Church's Province III Youth Ministry Network earlier this month issued a set of guidelines for interacting with young people through social media, it was on the cutting edge of a growing effort to help guide ministers as they walk through the digital landscape.